A well-written job announcement is your first interaction with potential candidates. It’s the first opportunity for your company to present your culture and values in a compelling manner. A well-written job advertisement can draw attention to the position and your business which results in better quality applications and more interviews.
A great job description contains important details about the hiring process, from beginning to finish. This ensures that you and the candidates are on the same page with regards to what they can expect. This can also prevent candidate ghosting and drop-off as well as a more fair, efficient hiring process for all involved.
Make sure you use a simple, clear language that is easily understood by all types of audiences. Avoid jargon or cliches which could confuse or deter potential candidates. Post job advertisements to promote your diversity initiatives. Make sure the language used does not exclude anyone.
Also, don’t forget to mention your top advantages and perks in your job announcements. If your company offers free lunches or a great office with a view or allows flexible work hours It’s worth mentioning these in your job descriptions as they could tip a candidate’s favour over competitors. Also, you should mention any volunteer or community involvement that your company is involved with. This is something potential employees look for when deciding which company to join.
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